Product Herb

Features & Benefits Section — Writer Spec

Goal

• Turn specs into trust. Turn outcomes into relatable benefits.
• Keep it fast to scan, consistent across SKUs, and compliant.

Structure

• Two subsections only:
• Why Customers Choose It → facts, specs, proof points.
• Why You’ll Love It → felt outcomes with evidence-forward phrasing.
• 5-8 bullets per subsection.
• 8 to 16 words per bullet.
• One idea per bullet.

Tone and Claims

• Confident, clear, measured.
• Use “may support,” “helps promote,” or “traditionally used for” when evidence is directional.
• When credible human research exists, use evidence-forward phrasing such as “randomized human trial reported” or “several university studies observed.”
• No disease claims. No absolutes.
• No em dashes. Use periods and commas only; or ... 
• Include a brief variability line once per section: “Results vary by individual.”

Bolding Rules

• Bold the keyword anchor at the start of each bullet.
• Bold only high value SEO terms. For instance: standardized extract, active compounds, Non-GMO, vegan, third-party tested, GMP, serving size, steady energy, mental clarity, recovery, sleep quality, digestive comfort.
• Do not bold whole sentences. Do not bold vague phrases.

Bullet Construction Formula

• Why Customers Choose It: Feature anchor + concise proof or detail + plain-language tie back if space allows. Example: Standardized extract for consistent potency across batches.
• Why You’ll Love It: Outcome anchor + evidence cue + gentle qualifier + everyday context. Example: Supports mental clarity. University studies observed better attention in adults.

SEO and AI Readability

• Place the ingredient or category term in the top bullets of “Choose It.”
• Keep terminology consistent across SKUs. Do not rotate synonyms for the same benefit.
• Keep bullets parallel so AI can parse them reliably.

Accessibility and Formatting

• Simple HTML only. No icons, emojis, or hidden comments, or reference ID's
• Short, direct sentences. Clean punctuation.
• Elementor headers are added outside this block.

Compliance Quick Checks

• Replace “boosts,” “cures,” “eliminates” with “may support” or “helps promote” unless citing credible human research.
• If you reference testing, say third-party tested or GMP only if true.
• If you cite a statistic, keep it short and verifiable in your documentation. Do not add footnotes here.

Validation Checklist

• 5-8 factual bullets under “Choose It,” 5-8 outcome bullets under “You’ll Love It.”
• Each bullet starts with a bold keyword anchor.
• No em dashes, no hype, no disease language.
• Ingredient and category named at least once in “Choose It.”
• Reads naturally out loud. Keep it friendly and human.

Why Customers Choose It

• [Standardized extract] for consistent potency across batches
• [Active compounds] such as [beta-glucans, polysaccharides, cordycepin] listed by content
• [Non-GMO] and [vegan], free of fillers or artificial additives
• [Third-party tested] for purity, heavy metals, and microbial safety
• [Form and serving size] [capsule, powder, tincture] for simple daily use
• [Sourcing or GMP] traceable supply and manufactured in [GMP] facilities

Why You’ll Love It

• Steady energy supported in human trials with 15 to 25 percent improvement
• Mental clarity backed by controlled studies that observed better attention and focus
• Recovery improvements reported in randomized trials that measured reduced perceived fatigue
• Mood balance associated with measured gains on validated wellness and mood scales
• Oxygen use efficiency reported in trained and untrained adult participants
• Daily ease simple to use without caffeine or added sugars

Results vary by individual.

Notes for Writers and AI

• If a bullet is not true for a SKU, swap it with another factual item of equal weight. Keep six per subsection.
• If a product has a unique differentiator, place it in the first three bullets of “Why Customers Choose It.”
• Keep outcome bullets human and situational. Tie them to real contexts such as work focus, training, or evening wind down.